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CASE STUDY: Eloqua Data Restructuring for Lead Generation Enhancement


With vast amounts of data generated daily, structure and clarity are vital to attaining the highest potential from marketing automation systems. Despite the complexity behind restructuring the logic for collecting, storing and processing large volumes of data, finetuned Eloqua expertise provides an elegant solution to any challenge. 

To learn more about how our Eloqua specialists turn platform administrative best-practices into practical solutions, download the Customer Success Story. Explore how innovative CRM Algorithms and Methodologies help achieve exceptional results, grounded in definitive business requirements, through extensive expertise and years of industry experience in Eloqua Platform Administration.


Insightful Eloqua Consulting Services. Hear it from companies like yours:

  • A true extension of my team and a very valued partner. I've worked with LogDMS for a few years on many projects. I could not be more impressed with their professionalism, teamwork, communication, and results. Their attention to detail, cost, and project management are outstanding. Their team is knowledgeable, responsive, and committed to supporting our initiatives. They not only make my job easier, but they make me look good.


    Head of B2B MarTech

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    Janet Merriot
    Head of B2B 


Challenges addressed


  • Inefficient usage of available fields  
  • Unconventional naming procedures
  • Lack of data structure 
  • An unoptimized approach for data gathering
  • Crucial data missing for lead generation
  • System errors (when details are correctly added, but leads are not created within 1h) 


Solutions provided


  • Fixed all existing backlog issues
  • Real-time monitoring of the lead generation process
  • Normalization of the record data and translation of values
  • Lead evaluation steps to optimize autonomous lead creation
  • Record evaluation based on data needs
  • Historical data gathering and analysis of contacts' activities
  • CRM campaign execution algorithms and methodology optimization


Our MarTech expertise works for companies such as:

TFS white-01
Intel x LogDMS
Mphasis x LogDMS
Natera x LogDMS


Logarithmic Co-Founder

"Our business was born as a response to this on-going knowledge sharing. It all comes down to how we manage to articulate very technical aspects of what we do in a way that clients easily understand. Solutions and best-practice processes often come in handy right off the shelf, but when we customize or build from scratch, we feel it really makes a difference. It's rewarding not just for our clients, but for us too."

Let's talk more!